 Introduction and Basis for Pricing
Customary Rates are published for most services and their component services. These itemized rates and services are detailed, but do serve as a baseline in calculating or estimating complex jobs.
Actual costs of any project depend on factors particular to the job, including efficiencies of large projects. In general, smaller jobs often reflect the total cost of their one or two components, larger jobs usually cost considerably less than the sum of their components.
Clients can always minimize costs (and production time) by following the tips and guidelines found on this site.
For the purpose of calculating prices, MetaGlyfix classifies itemized rates and services into the following nine categories:
- General Services
- Flyers, Posters, Ads
- Photos, Digital Art
- Technical Illustrations
- Stationery, Business Forms and Cards
- Newsletters, Pamphlets
- Books, Monographs
- Web Sites
- Databases
As with all things in life, prices are subject to change.
1. General Services
| ID# |
Service Name |
Rate |
Unit |
| 101 |
File translation |
$25 |
file |
| 102 |
File stripping/cleaning (text) |
.3¢ |
char |
| 103 |
File preparation |
$70 |
hour |
| 104 |
Format/reformat files (text) |
$75 |
unit |
| 107 |
Archive files <100 MB |
$25 |
set |
| 108 |
Archive files 100 MB–1 GB |
$50 |
set |
| 109 |
Archive files >1 GB |
$100 |
set |
| 111 |
Preflight |
$70 |
hour |
| 121 |
Preparation of digital files (simple) |
$70 |
set |
| 122 |
Preparation of digital files (regular) |
$105 |
set |
| 123 |
Preparation of digital files (complex) |
$175 |
set |
| 124 |
Preparation of digital files (intricate) |
$280 |
set |
| 125 |
PostScript files |
$15 |
file |
| 126 |
PDF file |
$10 |
file |
| 127 |
PostScript files, multiple |
$10 |
file |
| 128 |
PDF file/proof/mutiple |
$4 |
file |
| 129 |
PDF from Word doc (minimal) |
$15 |
file |
| 130 |
PDF from Word doc |
$45 |
file |
| 131 |
Direct printing |
$70 |
hour |
| 135 |
Reprint archived files (simple) |
$20 |
item |
| 136 |
Reprint archived files (regular) |
$35 |
item |
| 137 |
Reprint archived files (complex) |
$70 |
hour |
| 141 |
Proofing |
$70 |
hour |
| 142 |
Author/client revisions |
$70 |
hour |
| 143 |
Editorial changes |
$70 |
hour |
| 145 |
Rescale/repurpose (simple) |
$10 |
item |
| 146 |
Rescale/repurpose (regular) |
$15 |
item |
| 147 |
Rescale/repurpose (complex) |
$25 |
item |
| 148 |
Rescale/repurpose (intricate) |
$50 |
item |
| 151 |
Font/character construction |
$70 |
hour |
| 152 |
Custom font |
$410 |
job |
| 153 |
Kerning pairs design |
$70 |
hour |
| 154 |
Font/character customization |
$120 |
job |
| 155 |
Miscellaneous |
$70 |
hour |
| 156 |
Barcode, set-up, generate |
$25 |
item |
| 161 |
Page layout, 1 color |
$60 |
page |
| 162 |
Page layout, 2 colors |
$85 |
page |
| 171 |
Place graphic |
$15 |
item |
| 172 |
Place new graphic |
$30 |
item |
| 181 |
Copy editing |
.2¢ |
char |
| 191 |
Digital files, a (rights) |
$295 |
job |
| 192 |
Digital files, b (rights) |
$585 |
job |
| 193 |
Digital files, c (rights) |
$875 |
job |
2. Flyers, Posters, Ads
| ID# |
Service Name |
Rate |
Unit |
| 213 |
Flyr/pstr/ad design, A, 1-color no illus |
$90 |
side |
| 214 |
Flyr/pstr/ad design, B, 1-color, no illus |
$110 |
side |
| 215 |
Flyr/pstr/ad design, C, 1-color, no illus |
$140 |
side |
| 216 |
Flyr/pstr/ad design, D, 1-color, no illus |
$175 |
side |
| 217 |
Flyr/pstr/ad design, E, 1-color, no illus |
$215 |
side |
| 223 |
Flyr/pstr/ad design, A, 1-color, w/illus |
$110 |
side |
| 224 |
Flyr/pstr/ad design, B, 1-color, w/illus |
$140 |
side |
| 225 |
Flyr/pstr/ad design, C, 1-color, w/illus |
$175 |
side |
| 226 |
Flyr/pstr/ad design, D, 1-color, w/illus |
$215 |
side |
| 227 |
Flyr/pstr/ad design, E, 1-color, w/illus |
$270 |
side |
| 233 |
Flyr/pstr/ad design, A, 2-color, no illus |
$110 |
side |
| 234 |
Flyr/pstr/ad design, B, 2-color, no illus |
$140 |
side |
| 235 |
Flyr/pstr/ad design, C, 2-color, no illus |
$175 |
side |
| 236 |
Flyr/pstr/ad design, D, 2-color, no illus |
$215 |
side |
| 237 |
Flyr/pstr/ad design, E, 2-color, no illus |
$270 |
side |
| 243 |
Flyr/pstr/ad design, A, 2-color, w/illus |
$140 |
side |
| 244 |
Flyr/pstr/ad design, B, 2-color, w/illus |
$175 |
side |
| 245 |
Flyr/pstr/ad design, C, 2-color, w/illus |
$215 |
side |
| 246 |
Flyr/pstr/ad design, D, 2-color, w/illus |
$270 |
side |
| 247 |
Flyr/pstr/ad design, E, 2-color, w/illus |
$340 |
side |
| 253 |
Flyr/pstr/ad design, A, full color, w/illus |
$140 |
side |
| 254 |
Flyr/pstr/ad design, B, full color, w/illus |
$175 |
side |
| 255 |
Flyr/pstr/ad design, C, full color, w/illus |
$215 |
side |
| 256 |
Flyr/pstr/ad design, D, full color, w/illus |
$270 |
side |
| 257 |
Flyr/pstr/ad design, E, full color, w/illus |
$340 |
side |
| 263 |
Flyr/pstr/ad design, A, full color, w/illus |
$175 |
side |
| 264 |
Flyr/pstr/ad design, B, full color, w/illus |
$215 |
side |
| 265 |
Flyr/pstr/ad design, C, full color, w/illus |
$270 |
side |
| 266 |
Flyr/pstr/ad design, D, full color, w/illus |
$340 |
side |
| 267 |
Flyr/pstr/ad design, E, full color, w/illus |
$425 |
side |
| 281 |
Flyr/pstr/ad production, 1-color, no illus |
$90 |
job |
| 282 |
Flyr/pstr/ad production, 1-color, w/illus |
$150 |
job |
| 283 |
Flyr/pstr/ad production, 2-color, no illus |
$120 |
job |
| 284 |
Flyr/pstr/ad production, 2-color, w/illus |
$200 |
job |
| 285 |
Flyr/pstr/ad production, full color, no illus |
$150 |
job |
| 286 |
Flyr/pstr/ad production, full color, w/illus |
$250 |
job |
3. Photos, Digital Art
| ID# |
Service Name |
Rate |
Unit |
| 301 |
Photo, b/w, scan, scale, adjust |
$55 |
item |
| 302 |
Photo, b/w, scan, scale, adjust, HiLoRes |
$60 |
item |
| 303 |
Photo, b/w, scan, scale, clean |
$90 |
item |
| 304 |
Photo, b/w, scan, scale, clean, HiLoRes |
$95 |
item |
| 305 |
Photo, color, scan, scale, adjust |
$85 |
item |
| 306 |
Photo, color, scan, scale, adjust, HiLoRes |
$90 |
item |
| 307 |
Photo, color, scan, scale, clean |
$140 |
item |
| 308 |
Photo, color, scan, scale, clean, HiLoRes |
$150 |
item |
| 311 |
Line art, scan, scale |
$45 |
page |
| 312 |
Line art, scan, scale, HiLoRes |
$55 |
page |
| 313 |
Line art, scan, scale, clean |
$90 |
page |
| 314 |
Line art, scan, scale, clean, HiLoRes |
$100 |
page |
| 316 |
Retouch line art (simple) |
$40 |
page |
| 317 |
Retouch line art (regular) |
$60 |
page |
| 318 |
Retouch line art (complex) |
$95 |
page |
| 319 |
Retouch line art (intricate) |
$150 |
page |
| 341 |
Digital illustration, place |
$45 |
item |
| 342 |
Digital illustration, rework |
$120 |
item |
| 343 |
Digital illustration, original (a) |
$175 |
item |
| 344 |
Digital illustration, original (b) |
$235 |
item |
| 345 |
Digital illustration, original (c) |
$295 |
item |
| 346 |
Digital illustration, original (d) |
$380 |
item |
| 351 |
Map, simple, 1-color |
$295 |
item |
| 352 |
Map, regular, 1-color |
$410 |
item |
| 353 |
Map, complex, 1-color |
$585 |
item |
| 354 |
Map, intricate, 1-color |
$935 |
item |
| 355 |
Map, special, 1-color |
$175 |
item |
| 356 |
Map, special/supra, 1-color |
$235 |
item |
| 361 |
Map, simple, 2-color |
$350 |
item |
| 362 |
Map, regular, 2-color |
$470 |
item |
| 363 |
Map, complex, 2-color |
$700 |
item |
| 364 |
Map, intricate, 2-color |
$1050 |
item |
| 365 |
Map, simple, full color |
$470 |
item |
| 367 |
Map, regular, full color |
$585 |
item |
| 368 |
Map, complex, full color |
$875 |
item |
| 369 |
Map, intricate, full color |
$1345 |
item |
| 371 |
Logo (initial development) |
$525 |
job |
| 383 |
Adapted illustration, regular |
$60 |
item |
| 384 |
Adapted illustration, complex |
$90 |
item |
| 386 |
Prep bulk asrtd illustrations (a) |
$15 |
item |
| 387 |
Prep bulk asrtd illustrations (b) |
$20 |
item |
| 391 |
Design, layout, setup |
$120 |
item |
4. Technical Illustrations
| ID# |
Service Name |
Rate |
Unit |
| 401 |
Technical illustration, simple |
$45 |
item |
| 402 |
Technical illustration, regular |
$60 |
item |
| 403 |
Technical illustration, complex |
$85 |
item |
| 404 |
Technical illustration, supra |
$100 |
item |
| 405 |
Technical illustration, intricate |
$120 |
item |
| 411 |
Technical illustration, compound, simple |
$30 |
unit |
| 412 |
Technical illustration, compound, regular |
$50 |
unit |
| 413 |
Technical illustration, compound, complex |
$70 |
unit |
| 414 |
Technical illustration, compound, supra |
$85 |
unit |
| 415 |
Technical illustration, compound, intricate |
$105 |
unit |
| 421 |
Technical illlustration, revise, simple |
$30 |
item |
| 422 |
Technical illlustration, revise, regular |
$50 |
item |
| 423 |
Technical illlustration, revise, complex |
$70 |
item |
| 424 |
Technical illlustration, revise, supra |
$85 |
item |
| 425 |
Technical illlustration, revise, intricate |
$105 |
item |
| 431 |
Graph, simple |
$70 |
item |
| 432 |
Graph, regular |
$105 |
item |
| 433 |
Graph, complex |
$175 |
item |
| 451 |
Scaling set-up, simple |
$45 |
job |
| 452 |
Scaling set-up, regular |
$90 |
job |
| 453 |
Scaling set-up, compound |
$120 |
job |
| 454 |
Typographic setup |
$90 |
job |
| 481 |
Surcharge, illegible copy, TI/smpl |
$20 |
item |
| 482 |
Surcharge, illegible copy, TI/reg |
$30 |
item |
| 483 |
Surcharge, illegible copy, TI/cmplx |
$45 |
item |
| 485 |
Surcharge, illegible copy, TI/intr |
$60 |
item |
| 491 |
Surcharge, illegible copy, TI/cmpnd/smpl |
$15 |
unit |
| 492 |
Surcharge, illegible copy, TI/cmpnd/reg |
$25 |
unit |
| 493 |
Surcharge, illegible copy, TI/cmpnd/cmplx |
$35 |
unit |
| 495 |
Surcharge, illegible copy, TI/cmpnd/intr |
$55 |
unit |
5. Stationery, Business Forms and Cars
| ID# |
Service Name |
Rate |
Unit |
| 521 |
Business card, design |
$90 |
job |
| 522 |
Business card, production |
$60 |
item |
| 535 |
Form, design & production, 1 color |
$295 |
job |
| 536 |
Form, design & production, 2 colors |
$350 |
job |
| 541 |
Form production, size A, 1 color, no graphics |
$85 |
page |
| 542 |
Form production, size B, 1 color, no graphics |
$115 |
page |
| 543 |
Form production, size C, 1 color, no graphics |
$165 |
page |
| 546 |
Form revision, size A, 1 color, no graphics |
$60 |
page |
| 547 |
Form revision, size B, 1 color, no graphics |
$85 |
page |
| 548 |
Form revision, size C, 1 color, no graphics |
$120 |
page |
| 561 |
Letterhead, design & production |
$235 |
job |
| 567 |
Envelope (matching), design & production |
$90 |
item |
| 568 |
Envelope, design & production |
$175 |
job |
6. Newsletters, Pamphlets
| ID# |
Service Name |
Rate |
Unit |
| 611 |
Newsletter design, 1 color |
$585 |
job |
| 612 |
Newsletter design, 2 colors |
$700 |
job |
| 615 |
Newsletter layout & typography, 1 color |
$60 |
page |
| 616 |
Newsletter layout & typography, 2 colors |
$70 |
page |
| 631 |
Brochure design, 1 color |
$585 |
job |
| 632 |
Brochure design, 2 colors |
$700 |
job |
| 635 |
Brochure layout & typography, 1 color |
$60 |
page |
| 636 |
Brochure layout & typography, 2 colors |
$70 |
page |
| 655 |
Page layout & typography, 1 color |
$70 |
page |
| 656 |
Page layout & typography, 2 colors |
$85 |
page |
| 657 |
Page layout & typography, full color |
$120 |
page |
7. Books, Monographs
| ID# |
Service Name |
Rate |
Unit |
| 711 |
Typography |
.5¢ |
char |
| 715 |
Typography, expert/OSF fonts |
.6¢ |
char |
| 721 |
Book design: style, format, layouts, fonts |
$585 |
job |
| 723 |
Monograph design: style, format, layouts, fonts |
$585 |
job |
| 727 |
Booklet design: style, format, layouts, fonts |
$295 |
job |
| 731 |
Table, simple |
$55 |
item |
| 732 |
Table, regular |
$70 |
item |
| 733 |
Table, complex |
$115 |
item |
| 734 |
Table, intricate |
$155 |
item |
| 736 |
Table extension |
$30 |
unit |
| 741 |
Book cover, 1-color, design & production (ltd) |
$350 |
job |
| 742 |
Book cover, 1-color, design & production |
$470 |
job |
| 743 |
Book cover, 2-color, design & production (ltd) |
$410 |
job |
| 744 |
Book cover, 2-color, design & production |
$585 |
job |
| 745 |
Book cover, full color, design & production (ltd) |
$525 |
job |
| 746 |
Book cover, full color, design & production |
$760 |
job |
| 747 |
Booklet cover, 1-color, w/graphic, design & prodtn |
$175 |
job |
| 748 |
Booklet cover, 2-color, w/graphic, design & prodtn |
$295 |
job |
| 749 |
Booklet cover, full color, design & prodtn |
$410 |
job |
| 751 |
Index compilation |
$70 |
hour |
| 752 |
Index generation |
$2.75 |
item |
| 753 |
Concordance compilation |
$70 |
hour |
8. Web Sites
| ID# |
Service Name |
Rate |
Unit |
| 811 |
Site design & construction (A) |
$95 |
page |
| 812 |
Site design & construction (B) |
$120 |
page |
| 813 |
Site design & construction (C) |
$150 |
page |
| 814 |
Site design & construction (D) |
$175 |
page |
| 821 |
Page/site revision (A) |
$95 |
page |
| 822 |
Page/site revision (B) |
$120 |
page |
| 823 |
Page/site revision (C) |
$150 |
page |
| 824 |
Page/site revision (D) |
$175 |
page |
| 831 |
Site mapping |
$70 |
hour |
| 851 |
Site maintenance |
$70 |
hour |
| 853 |
Site updates (routine) |
$70 |
hour |
| 854 |
Site updates (non-routine) |
$70 |
hour |
| 861 |
HTML Coding (regular) |
$70 |
hour |
| 862 |
HTML Coding (data/tables) |
$120 |
hour |
| 871 |
Graphics preparation (for web) |
$70 |
hour |
| 872 |
Scan, scale, compress web graphic |
$10 |
item |
| 873 |
Scan, scale, adjust, compress web graphic |
$12 |
item |
| 875 |
File translation/encoding (web) |
$30 |
item |
| 881 |
Original web graphics |
$70 |
hour |
| 882 |
Original web graphic, simple |
$35 |
item |
| 885 |
Animated graphic (a) |
$120 |
item |
| 886 |
Animated graphic (b) |
$175 |
item |
| 891 |
Site design, construction, maintenance (special) |
$120 |
job |
9. Databases
| ID# |
Service Name |
Rate |
Unit |
| 908 |
Data processing |
$70 |
hour |
| 918 |
Database design |
$70 |
hour |
| 919 |
Database construction |
$70 |
hour |
| 920 |
Database testing/troubleshooting |
$70 |
hour |
|
 |
