rubino logo

Higher quality, more efficient, less expensive projects

Top ten tips for clients ▼

  1. Never submit illustrative images embedded or pasted into a PowerPoint (or other presentation) file, an MS Word (or other word-processor) document, a PDF, or any other document. Images must in their native format only: for print, preferably EPS for vector files, TIFF for raster files (such as photos and scans). JPEG is also acceptable for photos if saved/created at maximum quality without ever having been saved multiple times. (Each “Save” of a JPEG degrades its quality.)
  2. Submit text and graphics separately, whether hard copy or digital files. Each digital image must be a single image in a single file in native format with no extraneous text or graphics.
  3. When submitting word-processor files, avoid style sheets and keep formatting to a minimum. (Italics and underline are fine, but otherwise keep copy plain and simple. See Formatting text: Dos and don’ts).
  4. Before submitting a document intended for print, eliminate all hyperlinks, such as live web and email addresses.
  5. Submit printed copy or, preferably, PDFs that match printed copy, in addition to the digital files.
  6. Before work begins, make sure that MetaGlyfix knows the final incarnation a project is to take. This includes where it will appear, its size, its intended viewership or readership, its intended effect, and whether the project is a component of a larger entity or group. If your publisher has style guidelines or technical standards, provide a copy of them to MetaGlyfix when requesting an estimate and before work begins.
  7. Provide descriptions, paste-ups, sketches, or examples of any look or layout you may wish to emulate.
  8. Make editorial changes and corrections before turning over manuscripts to MetaGlyfix. MetaGlyfix will gladly make changes at any stage of production; however, client changes during the later stages of print production can be time-consuming and costly.
  9. For word-processing files, use save as (or equivalent command) to create a copy of your file in Rich Text Format (RTF). Examine the RTF file carefully to ensure the essential elements survive, then submit both versions. For typeset projects, RTF is the preferred format.
  10. Review the applicable guidelines in this section each time a project is being planned. Requirements change as technology and other conditions evolve.

Last updated 20 July 2019 (Saturday) at 03:42:41 UTC ▲